Customer Journey Events
Mapping of journey phases to telemetry events.
Telemetry Events:
Track→POST /api/trackIdentify→POST /api/identifyGroup→POST /api/group
| Bow-Tie (Phase) | Object | Journey (Activity) | Track | Identify | Group | |
|---|---|---|---|---|---|---|
| Acquisition | User | Signed Up | ✅ | ✅ | ||
| Acquisition | User | Invite User | ✅ | |||
| Acquisition | User | Login (Signed in) | ✅ | ✅ | ||
| Acquisition | Account | Created | ✅ | ✅ | ||
| Acquisition | Account | Added User | ✅ | |||
| Activation | Account | Profile completed | ✅ | |||
| Activation | Account | Onboarding step completed (for each step) | ✅ | |||
| Engagement | Account | Feature used | ✅ | |||
| Engagement | User | Page Visited | ✅ | |||
| Contraction | Account | User removed from account | ✅ | |||
| Expansion | User | New user added to account | ✅ | |||
| Expansion | User | Invite sent | ✅ | |||
| Churn | User | User deleted / deactivated | ✅ | |||
| Churn | Account | Account deleted | ✅ |