Data Collection - ThriveStack

Compliance

ThriveStack is SOC2 Type II compliant

Defined Terms

Personal Data
Financial Partners

Contextual Definitions of "You"

Depending on the context, “you” might be an End Customer, End User, Representative, or Visitor:

End Users. When you use an End User Service, such as saving a payment method with Link, for personal use we refer to you as an “End User.”

End Customers. When you are not directly transacting with ThriveStack, but we receive your Personal Data to provide Services to a Business User, including when you make a purchase from a Business User on a Stripe Checkout page or receive payments or other services from a Business User, we refer to you as an “End Customer.”

Representatives. When you are acting on behalf of an existing or potential Business User—perhaps as a company founder, account administrator for a Business User, or a recipient of an employee credit card from a Business User via Stripe Issuing—we refer to you as a “Representative.”

Visitors. When you interact with ThriveStack by visiting a Site without being logged into a ThriveStack account, or when your interaction with ThriveStack does not involve you being an End User, End Customer, or Representative.

Data Collected by various Modules

Marketing Intelligence

ThriveStack tracking scriptUsed by modules Marketing Intelligence and Product Intelligence.
Cookieless trackingPrivacy-first capability.
Browser FingerprintingCollecting non-PII browser characteristics.

Product Intelligence

Various JS, SDKs, npm packages use the following to identify users and accounts:

`identify()`

Trait	Type	Description
`user_email`	string	User's email address.
`user_name`	string	User's full display name.
`first_name`	string	First name.
`last_name`	string	Last name.
`phone`	string	Phone number.
`avatar`	string	URL of the user's avatar image.
`title`	string	Job title or professional role.
`username`	string	Username or handle.
`created_at`	string	ISO 8601 date when the user account was created.
`plan`	string	Current subscription plan (e.g., `"free"`, `"pro"`).

`group()`

Trait	Type	Description
`account_name`	string	Display name of the account or organization.
`account_domain`	string	Primary domain of the account (e.g., `"acme.com"`).
`group_type`	string	Type of group (e.g., `"Account"`, `"Team"`).
`industry`	string	Industry classification of the account.
`employees`	number	Number of employees in the organization.
`plan`	string	Current subscription plan (e.g., `"free"`, `"enterprise"`).
`website`	string	Account's website URL.
`phone`	string	Account contact number.
`created_at`	string	ISO 8601 date when the account was created.
`description`	string	Short description or biography of the account.
`avatar`	string	URL of the account's logo or avatar image.

`track()`

Property	Type	Description
`revenue`	number	Dollar amount associated with the event (e.g., MRR change). Use decimal format: `49.99`.
`currency`	string	ISO 4217 currency code (e.g., `"USD"`). Defaults to `"USD"` if omitted.
`value`	number	Abstract numeric value for non-revenue events (e.g., points, score).
`feature_name`	string	Name of the product feature involved.
`feature_type`	string	Classification of the feature: `"core"`, `"secondary"`, `"add-on"`.
`page_url`	string	Full URL of the page where the event occurred.
`page_path`	string	Path portion of the URL (e.g., `"/dashboard"`).
`page_referrer`	string	URL of the referring page.
`utm_source`	string	UTM source parameter for attribution.
`utm_medium`	string	UTM medium parameter for attribution.
`utm_campaign`	string	UTM campaign parameter for attribution.

Revenue Intelligence

Collects and aggregates Revenue data. For more details, refer to the API References:

Includes name, email address, Transaction amount, Currency, Payment method.

No Credit card or bank information is collected.

All data is Readonly and can never be written/updated to your Billing systems (Stripe, Chargebee, and other connectors).

CRM Sync

We provide a Bidirectional Sync between ThriveStack and your CRM system.

CRM ThriveStack

Objects synced from your CRM to ThriveStack will include:

Contacts Companies

ThriveStack CRM

Objects and new fields synced to your CRM indicating metrics for Full Journey Account Signals.