MCP Introduction - ThriveStack

Overview

Add one URL to your AI tool, sign in once, and ask about your brand’s AI search visibility. Your assistant answers from your live ThriveStack data: how AI engines mention and cite your brand, how you compare with competitors, and what to publish next.

Server URL

https://api.app.thrivestack.ai/mcp

Streamable HTTP OAuth 2.1 Personal Access Token

Set up your client Browse the tools

What you can do

Works with Claude, Claude Code, Cursor, VS Code, Windsurf, Gemini CLI and any other MCP-compatible tool.

Check brand visibility

See how AI engines mention and cite your brand, and how that compares with your competitors over time.

Analyze sources

See which pages and domains AI answers retrieve and cite, and where your own citations come from.

Explore buyer questions

Review the prompts tracked for your brand and research new buyer questions worth tracking.

Audit site health

Check crawl and indexing health, including Google Search Console status and AI-crawler reach.

Get recommended next steps

Content, earned-media and technical recommendations, with a ready-to-write outline you can generate for any owned-content idea.

Run a guided analysis

Use the built-in ai_visibility_analyst prompt to get a complete analysis in one step instead of one question at a time.

You can also save content recommendations to your brand and list the brands and products your account can access. See Tools for the full list.

How it works

Connect

Add the server URL to your AI tool. The setup guide covers each platform.
Sign in

Authorize with your ThriveStack account using OAuth. Clients without OAuth support use a Personal Access Token instead. You only do this once.
Ask a question or run a prompt

Ask in plain language, or run a built-in prompt for a ready-made analysis. For example:

“How visible is yourdomain.com in AI search compared with our top competitors?”

“Which buyer questions are we not being cited for, and who is cited instead?”

“What content should we publish to close our biggest citation gaps?”

Browse Prompts and Use Cases for more ideas.

Connection details

Your tool may ask for these details:

Server URL

https://api.app.thrivestack.ai/mcp

Transport

Streamable HTTP

Authentication

OAuth 2.1, or a Personal Access Token sent as an Authorization: Bearer header

Authentication

Two options, depending on what your client supports:

OAuth

Recommended

Your AI tool opens a ThriveStack consent page in your browser. Sign in and allow access. Your session persists across conversations.

Best for: Claude, Claude Code, Cursor, VS Code and other clients that support MCP OAuth.

Personal Access Token

Alternative

Create a token under Personal Access Tokens in the ThriveStack dashboard (AI Visibility → Settings), then send it as an Authorization: Bearer header.

Best for: clients without OAuth support (such as Windsurf and Gemini CLI), headless setups and CI.

With either method, requests respect the same permissions as your dashboard session, and your product and environment are resolved automatically. See the setup guide for client-specific steps.

Read and write access

Read-only by default. Every tool only reads your data, with one exception.

One tool can write: save_content_recommendations. It saves content recommendations to your brand as suggested items for your team to review.

It can only create new suggested items or refresh ones that are still suggested. It can’t approve, dismiss, assign or delete anything, and your AI tool asks you to confirm before it runs.

See Tools for the full list.