Documentation Setup (Unify) Journey to Event
Implementation

Events Telemetry

Mapping of customer journey phases to telemetry events.

Customer Journey Events

Mapping of journey phases to telemetry events.

Telemetry Events:

  • Track → POST /api/track
  • Identify → POST /api/identify
  • Group → POST /api/group
  • Stripe → Stripe Webhook / Integration
Bow-Tie (Phase) Object Journey (Activity) Track Identify Group Stripe
AcquisitionUserSigned Up✅✅
AcquisitionUserInvite User✅
AcquisitionUserLogin (Signed in)N/A✅✅✅
AcquisitionAccountCreated✅✅
AcquisitionAccountAdded User✅
ActivationAccountProfile completed✅
ActivationAccountOnboarding step completed✅
ActivationAccountFirst project created✅
ActivationAccountFirst Aha/Value moment✅
EngagementAccountProduct page visited✅
EngagementAccountFeature used✅
EngagementUserInvite user to feature✅
RetentionUserUser returned / active session✅
RetentionAccountProduct page visited✅
RetentionAccountFeature used (repeat)✅
ContractionAccountUser removed from account✅
ContractionAccountFeature usage dropped (absence signal)✅
ContractionAccountPlan downgraded✅
ExpansionUserNew user added to account✅
ExpansionUserInvite sent✅
ExpansionAccountAccount traits updated (plan upgrade)✅
ChurnUserUser deleted / deactivated✅
ChurnAccountSubscription cancelled✅
ChurnAccountAccount deleted✅
Previous Stop Churn Early Next Vibe Analytics (AI)