The pattern: drive action → which accounts
Your accounts are always telling you something: a team signs up and goes quiet, a paying customer slowly stops logging in. Account Intelligence turns each signal into the exact list of accounts behind it — so you can act in the tools your team already uses. The four plays below are common examples; any signal in ThriveStack works the same way.
Examples
1 · Signed up but not activated
These accounts converted on your marketing promise, created a workspace — and then never started the activation journey. They are the warmest list you own: intent is proven, the product just hasn't landed yet. Between the "signed up" set and the "activated" set sits your target list.
| Account | Signed up | Activation |
|---|---|---|
| Initech | 21d ago | Not started |
| Hooli | 14d ago | Not started |
| Vandelay | 9d ago | Not started |
2 · Struggling through activation
Different problem, different play: these accounts did start the journey but stalled mid-way. They invited a teammate, created a project — then stopped. The journey telemetry tells you exactly which step they are stuck on, so the action can be surgical instead of a generic "need help?" blast.
| Account | Stuck on | Progress |
|---|---|---|
| Monday.com | Invite team | 40% |
| Miro | Connect data | 60% |
| Linear | Create project | 25% |
3 · Activated but not converted
These accounts reached value — journey complete, team active — but still pay you nothing. They are your product-qualified pipeline. The most active ones belong in front of sales this week, not in a quarterly review.
| Account | MAU | MRR |
|---|---|---|
| Figma | 38 | $0 · free |
| Airtable | 24 | $0 · free |
| Notion | 19 | $0 · free |
4 · Converted but disengaging
The most expensive list to ignore. These accounts pay you every month, but usage is trending down and contraction signals are firing. By the time the cancellation email arrives, this play is already lost — run it while the account is still paying.
| Account | MRR | Trend |
|---|---|---|
| Acme Corp | $2,800 | 0.46 ↓ |
| Globex Inc | $1,900 | 0.58 ↓ |
| Stark Industries | $950 | 0.61 ↓ |
5 · …and every other stage of the journey
The four plays above are just the start. ThriveStack Account Intelligence tracks every account across the full customer journey — acquisition, activation, monetization, engagement, retention, and expansion — and each stage emits its own signals. Behind every one of them is a list of accounts you can pull and act on, exactly the same way.
Whatever the signal — a spike, a stall, a silence — the play is the same: get the accounts behind it, and fix it before it shows up in revenue.
Building it yourself? Every list on this page is a single GetAccounts call — the API reference has ready-to-run queries and the full list of filterable fields, and GetSegments lets you reuse the segments your team has already saved in ThriveStack.
Wire the lists into your action tools
Once you have the list, the action happens in the tools your team already lives in. Any tool that can connect to ThriveStack can run these plays on a schedule — three that pair well:
Best for plays 1–3: turn each account list into a contact list and let an automation do the nurturing.
- Pull each play's account list from ThriveStack on a daily schedule
- Add each account's champion to the matching Brevo contact list
- An automation triggers on list entry — onboarding nurture, "finish setup", or upgrade sequence
Best when one signal should fan out to many tools — CRM, Slack, email, and a spreadsheet in a single flow.
- A scheduled workflow pulls the account list from ThriveStack
- Each account becomes one item flowing through the workflow
- Branch per account: Slack alert to the owner, HubSpot update, Brevo enrollment
Best when the action needs judgment: an agent reads each account's context and decides the right move, not just the right template.
- Connect the agent to ThriveStack with your API key
- A daily task pulls each play's list and reviews the context — stuck step, usage trend, revenue at risk
- The agent drafts the outreach, files the CSM task, or escalates to you in chat when revenue is on the line
Not on this list? Zapier, Make, or a simple scheduled script work the same way — everything on this page is available through the ThriveStack API.